Above are the three type faces that i have chosen to use for my app and its brand. The first on the list is “calder dark grit”, i choose this type face to emulate the natural side that will be incorporated into the brand and its app. The grit within the typeface is meant to signify dirt and grim that is intwined with campsite life.
The second type below the first was choose in order to be used where the first could not. it was to act as a substitute for when the clearer and less aesthetic approach is needed.