We’ve all heard of if not used the Airbnb app/website. They are an extremely well known and trusted accommodation company. Airbnb were the front runners of a specific type of accommodation, this consisted of renting out any and all types of places. These could range from a tree house to a luxury apartment or even a fully detached 8 bedroom house.
When creating my brand and application this is a key example that i want to resemble. Some areas that i want to take inspiration from is the Airbnbs Friendly brand, they demonstrate a positive and friendly tone and voice which i feel is very important when it comes to getting their target audience to trust the service that they offer. this is very important because with out trust this business model wouldn't be able to function.
Park4night is a simplistic and easy to use app/website that is solely used for finding a place to park and stay for the night. This caters towards anyone thats traveling and has chosen to drive, this application allows the user to plan and or look up a location on the fly where they might stay for the night.
