https://www.figma.com/file/2k1tvHL7Sodh7dk9kfHUrL/SWOT?node-id=0%3A1&t=oDTntXDqvgLCmLbZ-1
In addition to my earlier research, I have carried out a swot analysis that includes my major project and 4 indirect competitors within the tourism industry.
I then did some research into these companies’ websites looking specifically at their over all aesthetic design, functionality and accessibility while also looking for inspiration for my major project.
| Design | Functionality | Accessibility |
|---|---|---|
| ⭐️ ⭐️ ⭐️ ⭐️ | ⭐️ ⭐️ ⭐️ ⭐️ | ⭐️ ⭐️ ⭐️ ⭐️ |
Design -
Airbnb’s website uses a simple and clean minimal colour palette which is consistent throughout the website. A balance of images and icons allows the user to navigate the website well and view the properties that are available.
Functionality -
When it comes to the functionality of the website it continues to score well. The navigation is very simple and easy to understand , the website only gives the user two main options to find their accommodation, this is the search bar and some playful icons that depict and describe what they are quick searches for.
Accessibility -
Airbnbs website contrast had 1 element that failed out of 5 that the contrast checker found. They also have a whopping 90 languages listed for users to use if needed.